Good Man Brand – Soles Empowering Souls: A Legacy of Giving | Why Not You Foundation

Mission to Serve

At Good Man Brand, we believe that true success is defined not just by what we achieve but by the impact we leave behind. From the beginning, we’ve been driven by the desire to uplift others, to create a brand that merges high-quality craftsmanship with a higher purpose. Through our ongoing partnership with the Why Not You Foundation (WNY Foundation), we empower marginalized youth across the nation, giving them the resources, support, and inspiration to dream bigger.

Our commitment is simple yet powerful: 3% of every purchase (of profit after product cost) is donated to programs that support youth through WNY Foundation.

Empowering Youth Through the Why Not You Foundation

Founded by Russell and Ciara Wilson in 2014, WNY Foundation is dedicated to fighting generational poverty through targeted education and health initiatives. With a focus on empowering youth to adopt a “Why Not You” attitude, the foundation equips young people with the tools and confidence to reach their full potential.

Good Man Brand has proudly contributed over $1.18 million to the foundation, funding impactful programs that provide resources, mentorship, and opportunities to underserved communities. 

You can explore more about the foundation and its work at whynotyoufdn.org.

A Monumental Milestone: The First Why Not You Center

In December 2024, WNY Foundation reached an exciting milestone with the grand opening of its first Why Not You Center in partnership with the Boys & Girls Clubs of Western Pennsylvania (BGCWPA). Located in Pittsburgh, this innovative space inspires youth to approach life with a why not you attitude.  The space further offers teen mentorship, STEM programs, workforce development and more programming for over 7,500 youth annually.

The ribbon-cutting ceremony, attended by Russell and Ciara Wilson, marked a significant moment in the foundation’s journey. As Russell shared:

"Every child deserves the support and resources to approach each day with a ‘Why Not You’ attitude and have the opportunity for a bright future."

A Movement Rooted in Purpose

At the heart of Good Man Brand is a calling to serve others. It’s about creating a legacy rooted in community, empowerment, & integrity. 

Every pair of sneakers and apparel sold is a step toward making a difference. It’s not just about what you wear; it’s about what you stand for.

"True purpose comes from uplifting others. It’s about walking alongside people, giving back, and being a force for good in this world." - Russell Wilson, Founder