Year of Good: Celebrating Progress and Purpose in 2024

As we approach the end of another year, we are taking a moment to reflect on the strides we’ve made, the lessons we have learned, and the impact we have created in 2024.  

Our journey has always been about progress over perfection, and this year was no exception. From sustainability innovations to uplifting communities, here are our top highlights on how brought good to life:  

1. Sustainability: Our Most Eco-Conscious Collection Yet 

In 2024, we took bold steps toward a greener future with our most sustainable collections to date. By using environmentally friendly materials and implementing innovative production processes, we’ve minimized waste and reduced our carbon footprint. This year, more than 50% of our collections featured organic cotton, recycled leather, and plant-based dyes—a testament to our ongoing commitment to protecting the planet. 

1. Partnerships with New Ethical Factories 

Behind every stitch of our clothing lies the dedication of skilled artisans working in ethical, fair-trade certified factories. In 2024, we expanded our partnerships with factories that not only uphold the highest labor standards but also invest in their workers’ well-being. 

1.  Footwear Reimagined from Customer Feedback  

We reimagined our footwear collections based on customer feedback. In 2024, we introduced majorly upgraded sneakers, featuring enhanced comfort, better durability, and versatile designs perfect for every step of your journey.  

1. Giving Back  

Giving back has always been at the heart of what we do. This year, we proudly donated 3% of our profit, after product cost, to programs that support marginalized youth through the work of the Why Not You Foundation.  From funding educational opportunities to providing resources for personal growth, our goal is to empower young people to overcome challenges and achieve their dreams. We have now donated over $1.18M to the foundation’s work.  

To learn more about our Year of Good and other wins, check out our Instagram linked here.

Here is to 2025 and continuing our journey of progress together.