Celebrating B Corp Month 2025: Purpose-Driven Menswear

Celebrating B Corp Month 2025: Purpose-Driven Menswear

In March 2025 alongside the global B Corp community, Good Man Brand celebrates B Corp Month, reinforcing our commitment to ethical business practices, sustainability, and positive social impact. As a proudly recertified B Corp, we continue to uphold the highest standards of transparency and accountability in our mission of purpose-driven fashion. Being a B Corp is a promise to our customers, our communities, and our planet. It’s a pledge to go beyond profits and prioritize people and the environment in every decision we make.

What is B Corp Month?

Every March, B Lab and the global B Corp community come together to celebrate B Corp Month—an annual campaign that raises awareness about what it means to be a Certified B Corporation. This month-long event shines a spotlight on brands that balance profit and purpose, demonstrating that business can be a force for good.

The theme for this year’s B Corp Month is ‘Welcome to Gen B’: B Corps are part of a new generation of thought leaders who are creating a better future today. It’s a powerful reminder that every purchase is an opportunity to support companies that prioritize seeing and leading for good.

Why B Corp Certification Matters

B Corp certification is much more than a label—it’s a rigorous standard for social and environmental performance, transparency, and accountability. Similar to Fair Trade for coffee or organic certification for textiles, the B Corp status guarantees that companies like Good Man Brand meet strict criteria across all aspects of our business.

To become a B Corp, companies must score highly in areas such as governance, workers’ rights, community involvement, environmental impact, and customer care. This certification is not a one-time achievement but a continuous commitment to improvement, requiring recertification every three years. As of 2025, Good Man Brand has successfully recertified—demonstrating our ongoing dedication to leading with purpose and responsibility.

How We Make an Impact

1. Mindfully-Crafted

From responsibly sourced leather in our Legend London Sneaker to organic cotton in our Victory V-Notch Tee, we are committed to using more sustainable materials wherever possible, in partnership with ethical factory partners. 

2. Social Impact:
Through our partnership with the Why Not You Foundation, we donate 3% of net profits after product cost to support programs for marginalized youth. To date, we have contributed over $1.18 million to empower young people through education and health initiatives.

Learn more about the foundation’s impact at whynotyoufdn.org.

3. Materials Innovation:
We’re committed to reducing our environmental footprint, and have partnered with Balena Science on our first fully circular sneaker sole in the Halo Sneaker launching in Spring/Summer 2025.

Why Conscious Consumerism Matters

B Corp Month is a reminder that every purchase is a vote for the kind of world you want to live in. By choosing Good Man Brand, you’re supporting a business model that values transparency, fairness, and accountability. You’re choosing to invest in products that are made responsibly, by people who are paid fairly, and with materials that respect the planet.

Here are a few ways you can practice conscious consumerism:

• Buy Less, Choose Well: Invest in timeless, versatile pieces that will last.
• Support Certified Brands: Look for the B Corp logo to ensure your purchases align with your values.
• Prioritize Sustainability: Opt for products made from organic, recycled, or responsibly sourced materials.

Every decision counts, and together, we can transform the fashion industry for the better.

Join Us in Celebrating B Corp Month

Learn more about our B Corp certification and explore our latest collections at Good Man Brand.

Let’s leave a legacy of good—together.