A Letter from Our Founder Russell Wilson: Stand on Faith this FW25

Hi there,

It's Russell Wilson here, Founder of Good Man Brand. 

With every new season, I'm reminded of why I started this company: to carry forward my father's legacy of service. 

At the heart of it all is faith. Faith in the greater good! Faith that style can serve a greater purpose. Faith in lifting others up. Faith in building a better tomorrow. At Good Man Brand, we say “Stand on Faith” to encourage us all to keep going.

We are not just a shoe company, we are a movement. This season, we are focused on our mission of progress and making the world a better place.

We're proud to share that 100% of the collection uses "Best" & Better" materials, based on our team's high standards for sustainability. It's also why we continue to give back 3% of all net profits to programs that empower youth. 

The true definition of a "Good Man" is someone who leads with love, lives with purpose, and “Stands on Faith”!

I invite you to join our journey. First step: believe in you.

Be Good,

Russell Wilson, Founder

The new Fall/Winter collection has arrived. These timeless, versatile styles are ready for your best season yet.

• The iconic Legend sneaker is back with a limited-edition drop
• The Halo sneaker arrived in a fresh new colorway
• Our classic tees are the kind of staples that stay in rotation