Driven by Mission

At Good Man Brand, we believe in the power of giving back. Since our inception, we’ve woven social responsibility into the very fabric of our business. Our mission goes beyond creating stylish, high-quality apparel and footwear; we are committed to making a lasting impact on the communities we serve. That's why 3% of every purchase* you make with us, after product cost, is donated to the Why Not You Foundation (WNYF), helping support youth who need us most across the country.

The Why Not You Foundation

Founded by Ciara & Russell Wilson, the Why Not You Foundation is dedicated to empowering and inspiring today’s youth to lead with a "Why Not You" attitude. Through impactful partnerships with local and national nonprofit organizations, WNYF focuses on education and health initiatives that fight against generational poverty. 

At Good Man Brand, we align ourselves with this mission, ensuring that every product sold helps support WNYF’s vision for a brighter, more equitable future. By purchasing from our collections, you are contributing to impactful programs that are changing the lives of young Americans. In 2024, WNYF in partnership with the Pittsburgh Steelers and Pittsburgh School District supported 3,000 young people on their return to school with backpacks and hygiene kits.

Our Commitment: 3% of Net Profits* to WNYF

Since the beginning, Good Man Brand has committed to donating 3% of net profits (*after product cost) to the Why Not You Foundation, over 10x the industry average. This means that with every purchase—whether it’s a pair of our bestselling sneakers or a versatile flannel shirt—you’re contributing directly to helping young people have a brighter future.

We believe that businesses have a responsibility to give back and serve the community at large. Through our collaboration with Why Not You Foundation, we’re turning everyday fashion choices into opportunities for empowerment, offering our customers a way to look good, feel good, and do good, all at the same time.

Celebrating Our Latest Give-Back Milestone

Thanks to your support, we are proud to announce that we have surpassed $1.18 million in total donations to the Why Not You Foundation. This achievement is more than just a number—it represents thousands of lives touched by your commitment to making the world a better place.

From providing scholarships to supporting health initiatives and funding youth leadership programs, Good Man Brand’s donations have helped make tangible differences in underserved communities. Every purchase from Good Man Brand is a step toward creating a better tomorrow for these young individuals.

How Your Purchases Make an Impact

When you shop with Good Man Brand, your choices go beyond personal style—they directly contribute to the larger mission of empowering youth. Here’s a closer look at how our donations are making an impact through WNYF:

• Educational Programs: A large portion of our contributions goes toward funding educational and leadership programs. These programs equip students with the tools and knowledge they need to succeed, helping them break free from the cycles of poverty and inequality.
• Health Initiatives: The Why Not You Foundation focuses on improving access to healthcare and wellness resources for underserved communities, in addition to supporting childhood pediatric research. By supporting this mission, we’re helping ensure that every child has the opportunity to thrive in both body and mind.
• Poverty Alleviation: Through various community-building initiatives, Why Not You Foundation provides direct support to families in need. In 2024, the Foundation announced the creation of its first Why Not You Center; a space that welcomes families and provides impactful programming to combat unforeseen circumstances like homelessness and food insecurity. 

With each purchase, you’re not only investing in premium, responsibly made products—you’re also making a meaningful contribution to initiatives that empower future generations.

A Shared Mission: Empowering Youth Together

At Good Man Brand, our partnership with Why Not You Foundation is more than just a charitable contribution—it’s a core part of who we are. Every customer becomes part of this movement, helping to create a better world, one purchase at a time. We couldn’t have reached this latest give-back milestone without you, and we’re excited to continue this journey of positive change.

How You Can Continue to Support Why Not You Foundation

Want to learn more about how your purchases make a difference? Follow along at @goodmanbrand on Instagram for updates of our partnership. Visit www.whynotyoufdn.org to learn more. 

Explore our latest collections at Good Man Brand today.